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Lloyds Latest Shows How We Do It with Guest Star Ludacris

Rhythmic/Crossover and Urban Radio Piling On; Lloyds Second The Inc. Records/Universal Motown Album LESSONS IN LOVE In-Stores July 15, 2008

NEW YORK (Billboard Publicity Wire via Business Wire EON) March 21, 2008 -- One of musics golden young voices just got a heavy new shine, as The Inc./Universal Motown hip-hop singer/songwriter LLOYDs new single, How We Do It featuring special guest LUDACRIS, conquers two radio formats in its first week of release.

This unconventional but powerfully rhythmic, fathoms-deep track is by far the No. 1 most-added record nationally at Rhythm Crossover, and among the most-added at Urban-formatted radio. How We Do It, co-written by Lloyd with Wood Works, and produced by Inglewood, California upstart team Baby Boy and Superkidd, fires up high anticipation to say the least around his third album, LESSONS IN LOVE, scheduled for release on July 15, 2008.

News Image Lloyd is mid-stream in a solid career growth mode: his 2007 album, Street Love, which debuted at No. 2 on both the national Billboard Top 200 album chart and the R&B/Hip-Hop album chart, was certified gold within eight weeks of its release, and spun off two major smashes: You featuring Lil Wayne, an R&B/Hip-Hop No.1 one and Top 10 pop hit; and Get It Shawty, a No. 4 R&B/Hip-Hop track and Top 20 Hot 100 entry.

Lloyds upcoming LESSONS IN LOVE is shaping up as a true take-off moment, confirming the breadth of Lloyds talent and striking the same diverse and balanced mix of club joints and mellow balladry as the gold-plus Street Love, with a top-tier list of collaborators. The seductive Lose Control features superstar Nelly; the red-hot roster of production hands on the project include Tricky and The-Dream (Mary J. Blige, J. Holiday, Rihanna); Polow Da Don (Usher, Nelly, Fergie); J-Lack (Get it Shawty); Jasper and Big Reese (Mario, Mariah Carey) and Eric Hudson (Kanye West).

New Orleans-born and Atlanta-raised, Lloyd made his chart debut in 2004 with the hit collaboration South Side, with multi-platinum label mate Ashanti. On the small screen, he was recently featured in the recent VH-1 reality show, Gottis Way.

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  CONTACT INFORMATION

Universal Motown Records
Kimberly Harris, 212-373-0701
Kimberly.Harris@umusic.com

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