ASHANTI’s
New Album ‘THE
DECLARATION’
Arrives in Stores
June 3rd
Release of Ashanti’s
The Inc./Universal Motown Album Is Also Launch Date of New ‘I
Declare Me…’
Virtual Community
NEW YORK (Billboard Publicity Wire via Business Wire EON) May 30, 2008 --
The fourth studio album by The Inc./Universal Motown superstar
singer-songwriter ASHANTI, titled THE DECLARATION, reaches
retail stores and digital online sellers on June 3rd,
2008. Album producers and collaborators include such genre-defining
talents as Robin Thicke, Jermaine Dupri, Babyface, L.T. Hutton, and
Pharrell Williams.
The Declaration’s first smash single, “The
Way That I Love You,” maintains a Top 3
posting in the national Urban radio airplay chart, and is continuing to
bullet upward in the Top 20 of Rhythmic/Crossover radio stations
nationally, and is top 25 in the adult-targeted Urban AC format. The
track remains a Top 10 entry on Billboard’s
Hot R&B/Hip-Hop Songs chart, after a 14-week run and a peak position of
No. 2.
To celebrate the album release, ASHANTI appears on BET 106 &
Park on June 2nd, MTV TRL on June 3rd,
performs at the Virgin Mega Store Times Square on June 3rd,
performs live on ABC’s Good Morning America
on June 6th from Manhattan’s
Bryant Park, also performs on ABC’s Live
With Regis & Kelly on June 6th, and on
NBC’s The Tonight Show with Jay Leno
on June 13th.
The album’s release date also marks the
launch of a special on-line campaign “I
Declare Me…”
by the artist. The campaign’s core is a very
personal focus on the self-definition and empowerment of women across
the United States, with its home base at Ashanti’s
official website. The campaign will create a safe and inclusive on-line
space to for women to share testimonies on the site. Participants will
be able to openly declare their own breakthroughs, revelations,
struggles and victories in every life area they choose: career, birth,
death, relationships, and personal situations. “I
Declare Me…”
also invites women to a virtual discussion with Ashanti on such issues
as voter registration, teen obesity, and other concerns facing women
today.
Grammy-winner ASHANTI has been a trailblazer and role model for
the new breed of multi-talented young artists since her 2001 chart debut
as a featured artist on the No. 1 Ja Rule single “Always
on Time.” She made history at the 2002
release of her first album Ashanti, which entered at No. 1
nationally, and sold over 500,000 in its first week, the record for a
female debut artist. In the same week, she held the No. 1 and No. 2
singles in the Billboard Hot 100, with her self-written solo single “Foolish”
and her collaboration with Fat Joe, “What’s
Luv?” With “Always
on Time” remaining in the Top 10, she became
the only artist since The Beatles to have her first three singles
charting in the Top 10 simultaneously. Ashanti also co-wrote a fourth song
in the same week’s Top 10, Jennifer Lopez’
“Ain’t It Funny.”
Both of ASHANTI’s succeeding albums, Chapter
II and Concrete Rose, are certified by RIAA for sales in
excess of a million copies. As an actress, Ashanti appeared in the No. 1
box-office smashes Coach Carter and Resident Evil: Extinction,
and in John Tucker Must Die and Bride and Prejudice. She
is the author of the poetry collection Foolish/Unfoolish: Reflections
on Love, and the forthcoming teen-targeted life and style book Ashanti
Style (Jump at the Sun/Hyperion).
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Trackbacks/Comments Received
Ashanti Marketing Campaign Follow-Up#1: Ashanti to Launch Virtual Community
from UrbanMusicBiz.com on May 30, 2008
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Yesterday I wrote a post about Ashanti's Universal Crime Network/Gotchagram marketing campaign. Today, the singer and her label announced that she will also launch the I Declare Me... online campaign/virtual community on June 3rd. From the press release:The campaign’s core
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