SanDisk Promotes DRM-Free Music from More Than 50 Emerging and
Critically Acclaimed Artists on microSD Card
Rock, Pop, and Hip-Hop Artists to Be Featured in a U.S.-Based
Music Promotion Tied to the Launch of the New 8GB Sansa Fuze MP3 Player
MILPITAS, Calif. (Billboard Publicity Wire via Business Wire EON) March 19, 2008 --
SanDisk Corporation (NASDAQ:SNDK), a leading seller of MP3 players in
the United States, today announced the company will promote DRM-free
music from more than 50 new and emerging artists on a microSD card. This
U.S.-based program is the first of its kind to use microSD cards, and
helps launch the new 8GB (gigabyte)1 Sansa
Fuze MP3 player. The “Sansa Sessions”
microSD card is comprised of a collection of rock, pop, and hip hop
songs, music videos, and photos from more than 30 labels. Featured
artists include All Time Low, Ladytron, Magnet, Nada Surf, Of Montreal
and The Coup.
“The Sansa Sessions microSD card is an
innovative medium for music distribution, and great exposure for our
artists,” said Matt Lunsford, co-president,
Polyvinyl Record Co., which represents Of Montreal and other artists
featured on the card. “This promotion benefits
all involved, aligning the interests of the musician, label and
consumer. We look forward to doing more together.”
“We’re excited to be
working with labels and artists to create a new ecosystem for music,”
said Daniel Schreiber, general manager and senior vice president for
SanDisk’s Sansa audio/video product line. “The
Sansa Sessions music card gives customers a simple way to enjoy, manage,
and discover new music. This is just the beginning of our efforts to
bring consumers a simplified and highly enjoyable music experience.”
NonStop Riot, a LA-based entertainment and music marketing agency,
selected and licensed the 50+ tracks for the Sansa Sessions program.
SanDisk is currently working with NonStop Riot to create its content
strategy and develop relationships with innovative labels and artists to
distribute music on devices and flash memory cards.
Added Schreiber: “Artists want to give their
fans an easy and legal way to experience and share their music, while
labels are looking for a form of physical distribution with more
usability than the CD. The Sansa Sessions promotion is a great
opportunity to explore this new format and gives both artists and labels
a glimpse of the potential for music distribution in this medium.”
Roughly the size of a fingernail, a microSD card is reminiscent
of the CD but much smaller. Using this card, music lovers can carry
thousands of songs, videos and photos in their pocket –
and easily transport content from a Sansa music player to a PC, PDA,
mobile phone and even an automobile.
For a limited time, U.S.-based music lovers who purchase the 8GB Sansa
Fuze player will have the opportunity to redeem a promotional offer
inside their box to receive the exclusive Sansa Sessions music sampler
on a pre-loaded microSD card. More information can be found at http://www.sandisk.com/promofuze.2
Announced last week, the new flash-based Sansa Fuze rounds out the Sansa
product family, joining the tiny Sansa Clip and video-centric Sansa
View. The Sansa audio/video line offers consumers highly affordable, yet
fun and fashionable music players loaded with appealing extra features.
About SanDisk
SanDisk Corporation, the inventor and world’s
largest supplier of flash storage cards, is a global leader in flash
memory – from research, manufacturing and
product design to consumer branding and retail distribution. SanDisk’s
product portfolio includes flash memory cards for mobile phones, digital
cameras and camcorders; digital audio/video players; USB flash drives
for consumers and the enterprise; embedded memory for mobile devices;
and solid state drives for computers. SanDisk (www.sandisk.com/corporate)
is a Silicon Valley-based S&P 500 company, with more than half its sales
outside the United States.
1 1 megabyte (MB) = 1 million bytes; 1 gigabyte
(GB) = 1 billion bytes.
2 U.S. only. Not available in other parts of
the world. Open to legal U.S. resident, ages 13 or older. Offer ends
7/5/08, while supplies last.
SanDisk’s product and executive images can be
downloaded from http://www.sandisk.com/corporate/media.asp
SanDisk’s Sansa web site/home page address: http://www.sandisk.com/sansa
SanDisk’s Sansa online store address: http://www.shopsansa.com
SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk
Corporation, registered in the United States and other countries.
microSD and SDHC are trademarks. Other brand names mentioned herein are
for identification purposes only and may be the trademarks of their
respective holder(s).
This press release contains certain forward-looking statements,
including expectations for new product introductions, applications,
markets, and customers that are based on our current expectations and
involve numerous risks and uncertainties that may cause these
forward-looking statements to be inaccurate. Risks that may cause these
forward-looking statements to be inaccurate include among others: market
demand for our products may grow more slowly than our expectations or
there may be a slower adoption rate for these products in new markets
that we are targeting, these products may not perform as expected, these
products may not be available when expected, and the other risks
detailed from time-to-time in our Securities and Exchange Commission
filings and reports, including, but not limited to, our Form 10-K and
our quarterly reports on Form 10-Q. We do not intend to update the
information contained in this press release.
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