Alicia Keys’ Documentary ''Alicia in
Africa: Journey to the Motherland'' Available for Exclusive Download on
SpiralFrog™
NEW YORK (Billboard Publicity Wire via Business Wire EON) April 7, 2008 --
SpiralFrog, Inc., (www.spiralfrog.com)
the free and legal, ad-supported web-based music service, today
announced it was selected by the non-profit organization, Keep a Child
Alive (KCA), to be the exclusive download partner for “Alicia
in Africa: Journey to the Motherland,” the
documentary of Grammy Award-winning musician and Keep a Child Alive
(KCA) Co-Founder, Alicia Keys’, month-long
trip to Africa to visit communities affected by HIV and AIDS.
Keep a Child Alive is the non-profit organization that engages the
public for a-dollar-a-day to buy the life-saving anti-retroviral drugs
that keep children and their families alive in Africa. Alicia’s
commitment to the fight against AIDS is contagious and she is leading
the effort to spread the message of KCA, “Start
a Virus to Stop a Virus,” virally, so she has
selected a number of prestigious interactive media partners to help get
the message out. Running April 9 – May 19,
the full-length film will be available for download exclusively at
SpiralFrog.com with information provided and donations accepted at
AliciainAfrica.com.
“We are proud to support the efforts of Keep
a Child Alive and Alicia Keys,” said Matthew
Stern, vice president of marketing for SpiralFrog. “This
is a powerful and important story to tell. We hope to help make a
difference in the lives of the African children affected by AIDS by
driving donations to AliciainAfrica.com.”
“We have received extraordinary support from
the music and entertainment industries,” says
Leigh Blake, founder of Keep a Child Alive. “We
are incredibly grateful to those organizations and celebrities who
demonstrate their support by helping us generate awareness and donations
for the families and children battling this disease everyday.”
SpiralFrog is enlisting the help of its advertisers in further spreading
awareness by creating turn-key, cross-platform sponsorship packages. The
exclusive availability of ‘Alicia in Africa’
on SpiralFrog will include promotion on American Idol on April 9th,
advance screenings of the documentary on college campuses, viral
marketing and an email marketing campaign that will reach over 20
million people. Additionally, Alicia Keys will also be embarking on her
US tour in more than 30 cities to let Americans know where to find the
film and how they can help. SpiralFrog will be promoting the exclusive
availability to download the film on the ground at each of these events.
“Supporting artist initiatives and
organizations like Keep a Child Alive is important to us,”
said Joe Mohen, chairman and founder of SpiralFrog. “Our
members are active and aware and want to know what is happening in the
world. This is a serious issue and we are proud to play a part in
spreading the word and opening the eyes of many who may not know how
devastating the impact of AIDS is in Africa.”
“Keep a Child Alive is an amazing charity and
we applaud every effort they make in helping to change the world,”
said Mel Schrieberg, CEO of SpiralFrog. “Alicia
Keys’ efforts with the organization are noble
and extraordinary. We hope to help their efforts by offering this film
to watch again and again, and motivate active support.”
When downloaded from SpiralFrog, “Alicia in
Africa” will play on multiple formats,
including PCs and Macs.
About SpiralFrog™
Headquartered in New York, SpiralFrog™ (www.spiralfrog.com)
is a Web-based advertising-supported music experience that combines
music discovery tools with free and legal downloads of audio and video
content licensed directly from the catalogs of the world’s
leading music owners. With more than 2.6 million monthly uniques, over
900,000 registered users, 1.1 million songs and 4,000 music videos,
SpiralFrog offers music-lovers a compelling alternative to illicit
file-sharing and pirate sites, with a secure environment for them to
satisfy their unyielding passion and thirst for music and entertainment
information at no cost.
About Keep a Child Alive
Keep a Child Alive is a charitable and educational foundation committed
to accelerating action to combat the global AIDS pandemic. With more
than 28 million dead and 15 million orphaned, the disease continues,
wiping out whole societies, threatening economic infrastructures and
creating tragic family devastation. KCA provides life-saving medication,
social support, and orphan care, to keep these children and families
alive. KCA also develops global awareness campaigns targeted at boosting
funding for the fight against HIV/AIDS. For just a dollar a day, you can
help save the life of a child or a parent who cannot afford essential
treatment and care in some of the world’s
poorest countries. www.keepachildalive.org
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